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Is Per Serving Food Labelling Intentionally Misleading?
by
Graham Foster
<br/><br/><br/> <div style="border-bottom:1px solid #CCCCCC"></div> <br/> <!-- BEGIN ODIOGO LISTEN BUTTON v2.5.6 (WP) --> <script type="text/javascript" language="javascript"> <!-- // ODIOGO_START:do_NOT_remove_this_comment showOdiogoReadNowButton ("4748", "Is Per Serving Food Labelling Intentionally Misleading?", "1523", 290, 55); // --> </script> <br/> <script type="text/javascript" language="javascript"> <!-- showInitialOdiogoReadNowFrame ("4748", "1523", 290, 0); // ODIOGO_END:do_NOT_remove_this_comment // --> </script> <!-- END ODIOGO LISTEN BUTTON v2.5.6 (WP) --> <p><a href="http://www.dreambodynow.com/wp-content/uploads/2009/02/food-ml-02.jpg"><img src="http://www.dreambodynow.com/wp-content/uploads/2009/02/food-ml-02-300x269.jpg" alt="" title="Food Portion Control Gone Crazy" width="300" height="269" class="alignleft size-medium wp-image-1525" /></a></p> <p>Food labeliing is now becoming an essential part of every shoppers focus when looking for food and nutrition. It’s put as a guide to help you shop for healthier and more nutritionally balanced food.</p> <p>But is everything as clear as it could be or are we just being lead further astray by confusing labels and misleading statements especially when it comes to per serving values on food stuffs?</p> <p>As some of you know who read Dreambody regularly I now live in the UK so I am more in tune with the labels over there but I guess they are pretty much universal in their application of using per serving amounts at least according to my research.</p> <p>Now you might assume a serving was a standard amount so that you would always be comparing apples with apples so to speak but nothing could be further from the truth.</p> <p>Lets take for example my own kitchen and a few samples from that. </p> <p>I have a twin pack of chicken breasts in a tomatao and basil sauce which contain 183 calories per serving (note not per pack) this means the whole pack is 366 calories.</p> <p> ( I normally cook all meals from raw ingredients but we had suprise vistors so I needed something fast)</p> <p>Ok I guess that one was easy and pretty obvious to work out but here are a few more which it would be easy to be totally confused with.</p> <p>Pack of prepared fruit (mango slices in this case) a portion is half the pack not what you could reasonably assume the whole pack of 9 slices. </p> <p>Then we have crab sticks this time a portion is a quarter of pack not a half or whole pack … confused?. </p> <p>Well that’s nothing I brought a jar of sauce (the sort you pour over chicken) which said it was a serves four so you might logically assume a portion would be a quarter of the jar.</p> <p>But no its a fifth of the jar … No idea why but that’s why food labels are so confusing.</p> <p>It’s worse when it comes to frozen prepacked food as for example a boxed Chicken Tikka Masala a portion<br /> is half the box so how you are supposed to eat half a frozen meal I am not sure.</p> <p> Most people assume that a frozen meal for one would be just that a single portion but rarely is it that straight forward.</p> <p>So when you read a food label check the meanings of everything because more often than not everything is not what it might appear and a portion is anything and everything.</p> <p>Let me know of your food label finds and I’ll put the best ones in a little gallery on the blog.</p> <script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Is Per Serving Food Labelling Intentionally Misleading?" url="http://www.dreambodynow.com/?p=1523"></script> <div class="sociable"> <div class="sociable_tagline"> <strong>Share and Enjoy:</strong> </div> <ul> <li class="sociablefirst"><a rel="nofollow" id="del.icio.us" href="http://delicious.com/post?url=http%3A%2F%2Fwww.dreambodynow.com%2Fis-per-serving-food-labelling-intentionally-misleading%2F&title=Is%20Per%20Serving%20Food%20Labelling%20Intentionally%20Misleading%3F&notes=Food%20labeliing%20is%20now%20becoming%20an%20essential%20part%20of%20every%20shoppers%20focus%20when%20looking%20for%20food%20and%20nutrition.%20It%27s%20put%20as%20a%20guide%20to%20help%20you%20shop%20for%20healthier%20and%20more%20nutritionally%20balanced%20food." title="del.icio.us"><img src="http://www.dreambodynow.com/wp-content/plugins/sociable/images/services-sprite.gif" title="del.icio.us" alt="del.icio.us" style="width: 16px; 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